How To Analyze Your Backlinks Profile
Backlinks Analysis is the first important skill to learn for newbie individuals opting for the field of SEO. So, what is a Backlink profile? It is the means of analyzing your website or competitor’s website by analyzing the type of backlinks it contains? One needs to dive into the website and gain knowledge which will help in analyzing the website’s backlinks. The first step to start a career in a link building campaign is that one needs to go through a thorough analysis of the backlinks as it would help to lighten one’s brain with the knowledge of link building strategies and link quality.
There are the following metrics through which a backlink profile is analyzed:
- Total number of links
- Unique Domain number
- Linking domains VS the total number of links
- Anchor text usage
- Newly generated links
- Link quality
The above are the metrics through which analysis is performed to find out if the website is worthier or rewarding the higher ranking depending upon the link quality it has.
There are many tools through which the analysis of backlinks can be done but the best and higher-rated tool by experts and users is Ahref. It is considered the best backlink building tool.
4. Google Search Console
7. Linkody and OpenLinkProfiler
All the above tools perform the job properly but it depends upon the preference on how much information can be gathered through the tool used. Only using these tools would leave a hole open if there wouldn’t be any manual brains focusing on it.
1-Total number of links:
The very first thing is to analyze the link counts of either your website or a competitor, the greater number of links means the higher the rank it would have, but this phrase seems to have some incomplete information because it might be possible that the backlink might be spam and would be linking to some directory, bloggers comment, or it might be broken links and the purpose might only be is to increase the number of links. So, the greater number of links is not directly proportional to the strong profile or higher ranking.
So, the next step is to analyze the linking domains to understand the link quality well.
It is a better metric to analyze a backlink profile than link counts. In this metric, the motive is to understand whether the links belong to the same domain or different if the links belong to the same domain it would lessen the value of the website resulting in a lower rank or a spam website. The other factors matter a lot but these metrics also plays a good role in starting analyses of websites.
3- Linking domains VS total number of links
In this metric, we compare the number of links and linking domains to get a better analysis of a website, if the number of links maps directly to a domain is quite unnatural and seems fake resulting in a drop-off value. there should be more total links than domains and that is obvious too. So, that’s the reason why this metric is important.
4-Anchor text usage:
The optimized anchor text usage increases the weightage of the website, so if the google search is done it tells the performance of the website. Moreover, the link text must have a brand name or a relevant keyword pointing to the quality content.
5-Newly Generated Links:
Fresh links play a crucial part in identifying the health of links, if there would be thousands of links generating each day in a short time it would raise a red flag. The analysis tools also provide an option for newly generated links which also map it to the native data it contains. The improper spikes in the frequency of fresh links would be a suspicion resulting in a belief that there might some fishy activities taking place
This metric provides the analytics of the pages on your website which has a greater number of links, mostly it is the homepage which receives a higher number of link. The top pages field in the automated tool gives information about the most popular pages which can be the best link building strategy. If the page contains so many links to a particular topic it would be safer for an individual to use that content for the research and it gives the sight of authenticity as well. The top page idea is a good strategy for link building.
Link quality depends upon the above metrics analyzed but not only this, it requires manual exploration of link and simply checking out and observing the analyzed data and then coming up to the solution.
The following things are concentrated when one analyzed the data
- The relevance of the link
- The domain and the number of links
- The quality of an anchor text
- The health of a link
The tools help you in the analysis of data but the real observation is made manually whether the link is broken or not. The abnormal behavior can be easily identified and the spam can easily be detected which can fool the tools used.
Neil Patel, the founder of KissMetrics, CrazyEgg and UberSuggest said:
From the above saying, it can be concluded that it is crucial to analyze the backlink profile and it is the building block of the link building campaign. A backlink analysis gives a better understanding of the links as if it is good or bad, if one avoids spammer links and finds such websites and disavows them makes one a reputable website. Analyzing competitor’s website is also a good approach which gives you an idea of how one can improve their website reputation. The first step is to find the website for analysis and the second step is to download any tool mentioned above and by keeping the factors one’s mind and by manual observation as well one can easily analyze the website whether of the competitors or their own.